Buyer enablement is the future of sales...

How buyers today feel about their sales experience

How buyers today feel about their sales experience 😮💨

Why?

Your buyers' behaviour has changed

of a buyers time is spent without you

of B2B buyers want a seller free experience

agree purchases have become too complex

will walk away due to a bad buying experience

Buyer enablement
is the answer

80%

of all future interactions between suppliers and buyers will happen in digital channels.

3 in 5

Sellers say they're now exploring buyer-centric tech.

55%

Are increasing their win rate with buyer-centric tools.

64%

Now incorporate more interactive content, such as video, in their sales cycle.

26%

Of revenue leaders are re-thinking their sales process and stack in 2024.

Start meeting your buyer
how they want to be met

If your...

Working with 5+ stakeholders in a long email thread with a slow response rate?

Then...

Ask which communication tools work best for them. Set up a Slack group or a deal room to collaborate in real time together.

And your...

Deals are slow moving or falling through post demo?

Then...

Re-consider the content you’re sharing and how you’re sharing it. Ask yourself, is it relevant and engaging enough to drive the deal forward.

If you...

Can’t seem to find an ‘in’ with the decision making team or get beyond your champion.

Then...

Digital sales rooms tell you exactly who’s looking at your sales content and enriches your CRM with their data - auto multi-threading for you.

Let’s put a buyer enablement spin on your current sales process

Auto-personalise sales content

Personalise sales content in a few clicks

Adopt tools that help you tailor your sales content fast, without the manual effort

Wow buyers with auto personalised spaces that speak directly to them, and their company.

Work together in centralised workspaces

Centralise post-demo follow-ups to deal close

Share a lot of information without hassling the buyer with back and forth emails or a tonne of clunky attachments and links

Make it easier for buyers to share pricing, documents, competitor analysis, sales content and more with their stakeholders.

Sync in interactive Mutual Action Plans

Move away from spreadsheets or email chains

Swap out those boring spreadsheets and next steps lists in email for an interactive and collaborative buying experience with due dates, next-steps, responsibilities and automatic chasing to keep everyone on track

Working with multi stakeholders? Sharing an interactive mutual action plan is going to make it easier for all to work together to get a deal done

What’s the difference between buyer enablement and sales enablement?

Buyer Enablement

Focuses on the buyer's journey

Giving buyers relevant and personalised info, tools and support, to make better buying decisions

Equipping the champion to do the selling when you're not in the room

Reduces friction and makes the buying process easier

Success measured by customer satisfaction, faster deal cycles and conversion rate improvements

VS.

Sales Enablement

Focuses on helping sales teams to sell more effectively

Gives salespeople the training, tools, and resources to improve their own internal selling strategy

Increases coordination between departments by sharing information

Enables sales people to be proactive rather than reactive

Success is measured by sales efficiency and pipeline health

Digital sales room features

01

Less of the manual faff

Adopt a tech stack that handles the tough stuff, so you can keep your eye on selling. Go for tools that let you personalise with just a few clicks, while making your buyer feel like you put in that extra effort. It's a win-win.

02

Super intuitive UX

If you're pulling your buyer into your tech stack, ensure they are easy to use and designed with the ‘buyer’ in mind. Think of trumpet, DocuSign, Loom, or Navattic – all easy-to-use tools for you and your buyer.

03

Reduces friction

If your buyer is into email, that's cool - but these days, the modern buyer might prefer chatting to you in your digital sales room or even leaving you a quick voice note or video note. Meet how they want to be met.

04

Drive your sales cycle forward, faster

Make it super easy for your buyer to get to your sales content in a way that suits them. This will keep things moving, push conversations ahead, and shave weeks off your sales cycle.

05

Decision-making = easier

When a decision-maker joins the chat, having a central spot where they can find everything that's been discussed and shared will make it way easier for them to see your value and make a decision.

06

Builds loyalty and trust

Nothing will make your buyer happier than a sales cycle that's all about them. Sharing personalised branded content that's super easy to find and browse will show your buyer you're serious.

Frequently Asked Questions

What is buyer enablement?
A Digital Sales Room, also known as a virtual deal room or sales microsite is a virtual space designed to facilitate and enhance the sales process.

It provides an interactive platform where sales reps can engage with prospects and customers, present product demos, and share relevant information in real time, ensuring a more personalised and efficient sales experience.
What is the benefit of a digital sales room?
The benefit of a Digital Sales Room is its ability to provide a more interactive, personalised, and engaging sales process. It allows sales reps to:
‍
✔️ Present products or services in a more dynamic way
✔️ Facilitate real-time interaction
✔️ Deliver hyper-personalised content in one click
✔️ Work collaboratively with the buyer
✔️ Reach more stakeholders
✔️ Get granular deal insights on buyer behaviours
✔️ Help to shorten the sales cycle

Plus, it can be accessed from anywhere, making it a convenient tool for remote sales teams.
Can I integrate my CRM with trumpet Pods?
Yes, you can integrate your CRM with trumpet Pods. We have a two-way integration with Hubspot, where information is shared seamlessly between the two platforms. We also integrate with Salesforce, CloseCRM and Pipedrive.

A digital sales room and CRM integration allows for seamless information flow such as buyer signals and Pod activity, better lead management, and more efficient tracking of sales progress.
How do Sales Development Representatives use trumpet?
Sales Development Representatives use trumpet to identify and qualify potential customers. They can use the platform to present initial sales pitches, engage with prospects, and track their interactions, helping them to generate more qualified leads for the sales team.
How are Digital sales rooms different from PDFs and decks?
Digital Sales Rooms differ from PDFs and decks in that they offer a more interactive and dynamic sales experience. While PDFs and decks are static, Digital Sales Rooms allow for:

✔️ Real-time interaction
✔️ Personalised demos and resources
✔️ Immediate responses to customer queries
✔️ Access to buyer insights (Pod views, time spent viewing, link clicks, downloads and more) broken down by each Pod viewer

This makes the sales process more engaging and efficient, improving customer experience and boosting sales performance.
Who are digital sales rooms for?
Digital Sales Rooms are designed for sales professionals, marketing teams, and businesses that want to streamline their sales process, engage better with their prospects, and improve their sales performance. They are particularly beneficial for businesses involved in B2B sales.

For a breakdown of who uses trumpet, check out our use cases:
-SDRs
-Account Executives
-Customer Success
-Chief Revenue Officer
-Account Management
Can I use a digital sales room for onboarding?
Digital Sales Rooms can be extraordinarily effective for customer onboarding. They provide an interactive platform where you can share key information, resources, and tools that new customers need to successfully use your product or service.

You can also track their engagement, ensuring they have accessed and understood the necessary information. This not only enhances your customer's experience but also helps to reduce the time spent on the onboarding process.
How do account executives use trumpet?
Account executives use trumpet to manage their sales pipeline, engage with prospects, and close deals more effectively. It allows them to present product demos, share relevant information, and interact with customers in real time, improving their sales performance and efficiency.
How does Customer Success use trumpet?
Customer Success teams use trumpet to ensure customers are getting the most value from the products or services. They can use the platform to provide customer training, support, and manage customer relationships effectively, ensuring high customer satisfaction and retention.
What types of sales cycles can trumpet be used for?
trumpet can be used for various types of sales cycles, including complex B2B sales, and direct B2C sales, across SMB, Mid-Market and Enterprise. Its flexibility and functionality make it a useful tool for any sales process that benefits from real-time interaction, product demonstrations, and personalised sales pitches.