The best MAPs are living, breathing digital spaces that keep both parties accountable, aligned, and on track. They don’t just track progress they build trust and momentum.

In the latest trumpet webinar, ‘Why your buyer experience is more important than your sales process’, trumpet CEO Rory Sadler and CRO Ollie Sharpe sat down to talk all things buyer experience-and why it’s becoming the competitive edge in B2B sales.

Deep selling prioritises meaningful relationships, timely outreach, and buyer-first strategies. With a focus on high-potential accounts and multi-threading, deep sellers exceed targets and close high-quality deals more effectively.