In the latest trumpet webinar, âWhy your buyer experience is more important than your sales processâ, trumpet CEO Rory Sadler and CRO Ollie Sharpe sat down to talk all things buyer experience-and why itâs becoming the competitive edge in B2B sales.
To kick things off, Rory draws a surprising comparison between one of the worldâs most iconic retail experiences and modern B2B sales.
âIf any of you have ever been to an Apple Store, it feels incredibly personalised. Each area is organised per product, theyâre ready to use, ready to try. And when someone approaches you, they donât say âhow can I help you today?â⌠They know what youâre looking for based on where you are in the store.â
That feeling of being seen and understood instantly-it's exactly what todayâs buyers expect.
Rory continues:
âIf youâre checking out the new iPhone 16, theyâll say: âHey, did you know this camera can do X, Y, and Z?â Itâs helpful, itâs informative, itâs relevant.â
And that kind of personalised, context-aware engagement? Itâs no longer just for B2C brands. The ripple effect of modern consumer expectations is now shaping how B2B buyers evaluate and engage with vendors.
Weâre in a buyerâs market. They want clarity, not clutter. Helpfulness, not hard sells.
And if your sales process doesnât reflect that, your buyers will simply walk next door-to a seller who does make it easy.
đ Missed the live webinar. You can watch the full video here.
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