Feeling swamped by the sea of B2B sales software flooding the market these days?

Don't sweat it! Every B2B outfit needs a solid set of sales tools in their digital arsenal to smooth out operations, crank up productivity throughout the sales journey, and free up your reps from those pesky, time-sucking tasks.

After all, we want you doing what you do best - closing deals!

Keep scrolling 👇 to discover our handpicked lineup of tools across all categories you'll want to keep an eye on this year.

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CRM tools

Salesforce

Salesforce is one of the most popular and comprehensive CRM platforms available. It offers a wide range of features for sales, marketing, customer service, and analytics. It's highly customisable and scalable, making it suitable for businesses of all sizes, from small startups to large enterprises.

HubSpot

HubSpot is an all-in-one inbound marketing, sales, and customer service platform. It's known for its user-friendly interface and integration of marketing automation, CRM, and content management tools. HubSpot offers both free and paid versions, making it accessible to businesses with various budgets.

Close.com

Close.com is a sales-focused CRM designed for inside sales teams. It emphasises simplicity and efficiency, with features like built-in calling, email automation, and pipeline management. It's particularly popular among startups and small to medium-sized businesses.

Pipedrive

Pipedrive is a sales-centric CRM that focuses on visualising and managing sales pipelines. It's known for its intuitive interface and customisable sales stages. Pipedrive is often favored by small to medium-sized businesses and sales teams looking for a straightforward, pipeline-driven approach.

Zendesk

While primarily known as a customer support platform, Zendesk also offers CRM functionality through Zendesk Sell. It provides tools for sales automation, email integration, and reporting. Zendesk is particularly strong in integrating sales and customer support functions.

Zoho CRM

Zoho CRM is part of the larger Zoho suite of business applications. It offers a comprehensive set of CRM features, including lead and contact management, sales automation, and analytics. Zoho CRM is known for its affordability and integration with other Zoho products.

Folk

Folk is a newer, more modern CRM platform that focuses on relationship management. It emphasises personal connections and networking, making it popular among freelancers, consultants, and small businesses. Folk offers features like contact enrichment, task management, and collaborative tools.

Attio

Attio is a flexible and customisable CRM platform that allows users to build their own workflows and data models. It's designed to be adaptable to various business needs and processes. Attio is known for its modern interface and ability to handle complex relationships between data points.

Sales and Marketing Intelligence tools

Gong

Gong is a revenue intelligence platform that uses AI to analyse sales conversations and interactions. It provides insights into customer interactions, helps identify best practices, and offers coaching opportunities for sales teams.

Jimminy

Jimminy is an AI-powered sales assistant that provides real-time guidance during sales calls. It offers suggestions, objection handling tips, and relevant information to help sales representatives navigate conversations more effectively.

Revenue.io

Revenue.io is a sales engagement platform that combines AI-powered conversation intelligence with sales automation. It helps sales teams optimise their workflows, improve communication, and increase productivity.

Clari CoPilot

Clari CoPilot is an AI-driven sales forecasting and revenue operations platform. It uses machine learning to provide accurate revenue predictions, identify at-risk deals, and offer insights to help sales teams close more deals.

Fathom

Fathom is an AI notetaker and transcription tool designed for sales and customer-facing teams. It automatically transcribes and summarizes meetings, allowing sales representatives to focus on the conversation rather than taking notes.

Salesloft

Salesloft is a sales engagement platform that helps sales teams manage their entire sales process. It offers features like email tracking, call dialling, workflow automation, and analytics to streamline sales operations and improve efficiency.

Common Room

Common Room is a community intelligence platform that helps companies build and manage their customer communities. While not exclusively a sales tool, it can be valuable for sales teams by providing insights into customer engagement, identifying potential advocates, and supporting customer-led growth strategies.

Video sharing tools

Loom

Loom is a video messaging tool that allows you to quickly record, share, and embed video messages. Loom can be used to:

• Create personalised video pitches for prospects
• Record product demonstrations
• Provide detailed explanations of complex features or pricing structures
• Follow up with leads in a more engaging way than traditional emails
• Onboard new clients with step-by-step video tutorials

Vidyard

Vidyard

Vidyard

Vidyard

Vidyard is a video platform specifically designed for businesses. It offers features tailored for sales and marketing teams. Vidyard can be utilised to:

• Create and host video content for sales presentations
• Track viewer engagement and gather analytics on video performance
• Integrate video content directly into your CRM or sales automation tools
• Personalise video messages at scaleUse video for account-based marketing (ABM) strategies

Seenit

Seenit is a collaborative video creation platform that allows businesses to collect, curate, and edit user-generated content. While it's not exclusively a sales tool, it can be applied to B2B sales in several ways:

• Gather testimonials and success stories from existing clients
• Create authentic, employee-driven content to showcase company culture
• Develop industry-specific content by collecting insights from various team members
• Build trust and credibility by showcasing real people behind your brand
• Create engaging content for social media and other marketing channels to support sales efforts

Interactive demo tools

Walnut

Walnut is a sales demo platform that allows sales teams to create interactive, personalised product demonstrations without relying on R&D or design teams. It enables sales representatives to showcase their product's features in a customised manner, tailoring the demo to each prospect's specific needs and interests.

Storylane

Storylane is another demo creation platform designed for sales and marketing teams. It allows users to build interactive product demos and walkthroughs quickly and easily. The tool aims to help companies create engaging, guided product experiences that can be shared with potential customers, improving the sales process and increasing conversion rates.

Arcade

Arcade is a sales enablement and gamification platform. It's designed to motivate sales teams by turning their daily activities into engaging, game-like experiences. The platform typically includes features like leaderboards, challenges, and rewards to boost sales performance and team morale.

Navattic

Navattic is a no-code platform for creating interactive product tours and demos. It allows teams to capture their product experience and turn it into engaging, guided walkthroughs for prospects. This tool is particularly useful for SaaS companies looking to showcase their products effectively during the sales process.

Virtual workspace & Project management

trumpet

Trumpet Digital Sales Room is a platform designed to enhance the sales process by providing a centralised, digital space for sales teams to collaborate with customers. It allows for the sharing of content, tracking of buyer engagement, and facilitating smoother communication throughout the sales cycle.

👉 Check out a live example here

Asana

Asana is a popular project management and collaboration tool. It helps teams organise, track, and manage their work. Asana offers features like task assignment, project timelines, team communication, and workflow management. It's widely used across various industries for its user-friendly interface and versatility.

Atlassian

Atlassian is a software company that provides a suite of tools for project management, collaboration, and software development. Their most well-known products include Jira (for issue tracking and project management), Confluence (for team collaboration and knowledge sharing), and Trello (for visual task management). Atlassian's tools are particularly popular among software development teams but are used across many industries.

Monday.com

Monday.com is a work operating system that allows teams to build custom workflow apps. It's known for its visually appealing and customisable interface. The platform offers various features for project management, time tracking, and team collaboration. It's designed to be flexible, allowing teams to create workflows that fit their specific needs across different departments and industries.

Video conferencing tools

Zoom

Zoom is a popular video conferencing platform known for its ease of use and reliability. It offers features like screen sharing, virtual backgrounds, and breakout rooms. Zoom is widely used for both business meetings and online education.

Google Meet

Google Meet is Google's video conferencing solution, integrated with other Google Workspace (formerly G Suite) applications. It provides seamless integration with Google Calendar and allows users to join meetings directly from their browser without additional software.

DialPad

DialPad is a cloud-based communication platform that offers voice, video, and messaging services. It's known for its AI-powered features, including real-time transcription and voice intelligence. DialPad is particularly useful for businesses looking for an all-in-one communication solution.

Microsoft Teams

Microsoft Teams is a comprehensive collaboration platform that includes chat, video conferencing, file sharing, and integration with other Microsoft 365 applications. It's designed for seamless teamwork and is widely used in corporate environments.

Slack Video Conferencing

While Slack is primarily known as a team messaging platform, it also offers video conferencing capabilities. Slack's video calls are integrated into its chat interface, allowing for quick transitions from text-based communication to video meetings within the same application.

Email scraping tools

Snovio

Snovio is a lead generation and email verification tool. It helps users find and verify email addresses, create email drip campaigns, and track email opens and clicks. It's particularly useful for sales and marketing professionals looking to build targeted contact lists.

Zoominfo

ZoomInfo is a comprehensive B2B database and intelligence tool. It provides detailed information about companies and professionals, including contact details, organisational charts, and technographic data. It's widely used for account-based marketing, sales intelligence, and market research.

Skrapp.io

Skrapp.io is an email finder tool that helps users find business email addresses. It offers a browser extension that works with LinkedIn and company websites to find and verify professional email addresses. It's popular among sales professionals and recruiters.

Hunter.io

Hunter.io is an email finder and email verification tool. It allows users to find email addresses associated with a domain name, verify email addresses, and perform bulk tasks. It's useful for lead generation, outreach, and building contact lists.

Linkedin Sales Navigator

LinkedIn Sales Navigator is a premium tool offered by LinkedIn specifically designed for sales professionals. It provides advanced search capabilities, lead recommendations, and insights to help users find, understand, and engage with potential leads on the LinkedIn platform. It's particularly valuable for B2B sales and social selling strategies.

Outreach automation tools

Outreach.io

A comprehensive sales engagement platform that helps sales teams manage their outreach efforts, automate workflows, and track performance. It offers features like email sequencing, call dialling, and analytics.

Quickmail

An email outreach tool designed for cold emailing and follow-ups. It offers features like email personalisation, automated follow-ups, and integrations with various CRM systems.

Lemlist

A personalized email outreach platform that focuses on creating highly customised cold emails. It offers unique features like image and video personalization to increase engagement rates.

Woodpecker

An email automation tool specifically designed for cold emailing and follow-ups. It's known for its ability to send emails that look like they were sent manually, improving deliverability and response rates.

Overloop

Overloop is a sales automation platform that combines prospecting, outreach, and CRM functionalities. It offers features like email finder, email verification, and multi-channel outreach.

reply.io

A sales engagement platform that provides multi-channel outreach capabilities, including email, phone, and social media. It offers AI-powered features to optimize email sending times and personalisation.

Mailshake

A simple yet powerful email outreach tool that focuses on ease of use. It offers features like email automation, team collaboration, and integrations with popular CRM and sales tools.

Meeting and scheduling tools

Calendly

This is an automated scheduling tool that allows users to set their availability preferences and share a link with others to book appointments or meetings. It eliminates the back-and-forth of finding a suitable time for both parties.

Chili Piper

This is a meeting automation and routing platform designed for sales teams. It helps qualify, route, and book meetings with inbound leads in real-time, improving lead conversion rates and sales efficiency.

Contract lifecycle management tools

DocuSign

A widely used electronic signature and digital transaction management platform. It allows users to sign documents electronically and securely manage digital paperwork, speeding up the process of getting agreements finalised.

PandaDoc

his is a document automation software that helps create, send, track, and e-sign sales documents, proposals, and contracts. It includes features like templates, content libraries, and analytics to streamline document workflows.

Dropbox Sign

This is an e-signature solution by Dropbox that allows users to send, receive, and manage legally binding electronic signatures. It can be integrated with various other business tools and platforms.

trumpet proposals & Quotes

This is a feature within trumpet’s digital sales room platform that allows users to build proposals and quotes using data pulled from their CRM - quick and intuitive making it easy to whip up documents in seconds.

👉Get a live demo

Proposify

This tool is focused on creating and managing sales proposals. It offers features like templates, a content library, electronic signatures, and analytics to help sales teams create professional proposals more efficiently.

Salesforce CPQ

This is an advanced quoting tool within the Salesforce ecosystem. It helps sales reps quickly configure complex products, set accurate pricing, and generate professional quotes, streamlining the sales process for complex products or services.

Lead qualification tools

Typeform

A user-friendly online form and survey creation tool known for its attractive, conversational interface and interactive design.

trumpetForm

A feature within trumpet’s digital sales room platform that allows users to build easy to use forms that embed inside their Pods.

👉Get a live demo

Hubspot Round Robin

A feature within Hubspot's CRM platform that automatically assigns leads or tasks to team members in a balanced, rotating manner.

Pathmonk

An AI-powered tool that analyses website visitor behaviour to optimise conversion rates and improve user experience.

Unbounce

A landing page builder and conversion optimisation platform that allows marketers to create and test custom landing pages without coding.

AI email copywriting tools

Lavender

An email optimization tool that provides real-time suggestions to improve email composition, increasing the likelihood of getting responses.

Copy.ai

An AI-powered copywriting tool that generates various types of marketing content, from product descriptions to social media posts.

Jasper.ai

Another AI writing assistant that helps create blog posts, social media content, and marketing copy across various formats.

Hoppy Copy

An AI-powered email marketing copywriting tool that generates engaging email subject lines, body content, and calls-to-action.

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