We are in a fast-paced B2B sales environment today, which means that you need to be able to leverage the right tools to make all the difference to your business.

With a robust sales tech stack, not only will you be able to streamline your processes, but you'll be able to enhance your productivity.

This allows your sales team to focus on what they do best.

Which is closing deals!

Below, we're going to explore 5 essential tools to consider for your perfect B2B sales tech stack.

Each of these tools offer something unique that can transform your sales efforts and propel your business forward 👇

1. trumpet

trumpet is a sales tool designed for both customer and sales success teams to collaborate with both prospects and customers alike.

It can provide a central space where all links, action plans, videos, PDF's and any other resources are embedded together.

This eliminates the need to attach multiple PDFs and links to emails. It simplifies the sharing process and allows salespeople to share one link while tracking everything the recipient does after clicking it.

Not only is that easier to gauge buyers intent, but it informs conversations.

Trumpet serves as that centralised hub for sharing training and onboarding content after a sale.

Pros

• Enhanced customer experience through personalized interactions
• Increased efficiency in sales processes
• Easy access to detailed product information and demos
• Improved tracking and analytics of customer engagement

Cons

• Requires training for staff to get the most out of it

Pricing

• Free plan: Free forever!
• Pro plan: £29
• Scale plan: £60
• Enterprise plan: £100

G2 Rating

4.7/5

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Check out a live Pod in action and find out how an Oyster Account Executive increased her win rate by 130% in just 3 months using a digital sales room.

2. Jiminny

Jiminny is a conversation intelligence platform and this helps sales teams to improve their performance.

They can do this by analysing their sales calls and their meetings, providing insight into what works and what doesn't.

This continues to help salespeople to refine their approach and close more deals.

Jiminny integrates with a range of CRM systems and makes it easy to capture and analyse data. 

Pros

• Detailed conversation analytics available.
• Easily integrated with major CRM's.
• Performance improvement tools and coaching available.

Cons

• Not the easiest platform to learn.
• Expensive for smaller teams.

Pricing

Contact Jiminny for a personalised quote.

G2 Rating

4.6/5

3. Apollo.io

Apollo.io is a data first sales platform. It provides sales teams with a comprehensive contact information, email sequence, and analytic page to optimise their outreach efforts.

Sales teams can find the right prospects while engaging with them effectively and continue to track the success of their campaigns.

Pros

• Massive contact database.
• E-mail sequences can be automated.
• Engagement analytics are very detailed.

Cons

• Previous reports of data accuracy issues.
• Not easy for beginners.

Pricing

There is a free tier, but with limited features. The paid plans start at $39 per user per month.

G2 Rating

4.5/5

4. HubSpot

An all-in-one CRM platform, HubSpot provides tools for sales, marketing, and customer service.

There are features involved like meeting scheduling, pipeline management, and e-mail tracking.

Pros

• Comprehensive functionality.
• Easy to use interface.

Cons

• May be expensive for larger business teams.

Pricing

Offers a free CRM tier and paid plans for sales start at $45.00 a month for two users.

G2 Rating

4.4/5

5. Storylane

Storylane is a product demo platform enabling sales teams to create interactive product demos.

Pros

• Personalised and interactive demos available.
• Easy integration with other tools.

Cons

• Requires some time to set up and create demos

Pricing

Pricing is customised, so contact Storylane for a custom quote.

G2 Rating

4.7/5

What other tools are available?

Several other tools available that you could be using for your B2B sales tech stack. Those tools include the following.

Calendly

‍A scheduling tool simplifying the process of booking meetings. Calendly integrates with your calendar, allowing for an easy scheduling process with customisable booking pages. There are limited features in the free plan however, and some integrations do require the paid plans.

DocuSign

‍A leading electronic signature solution, DocuSign integrates with a huge range of platforms, ensuring secure, legally binding signatures. There is a wide range of integrations and it's easy to use, but it can be expensive for the smaller teams and there are some occasional issues with document formatting.

Clearbit

‍This data enrichment tool provides detailed information about your prospects and customers. It's quite valuable for sales teams that look to enhance their prospecting and engagement strategies with comprehensive data enrichment it integrates with major CRM's. It can be quite expensive for smaller teams and there have been some previous data accuracy issues reported, however.

Lavender

‍An e-mail assistant tool designed to help sales teams to write better emails. There is real time email feedback, AI powered insights and integration with popular email platforms available. It is limited to email optimization and there are some features that require a premium plan.

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By incorporating these tools into your B2B sales tech stack, you can enhance your sales processes and streamline your workflow.

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