In the latest trumpet webinar, ‘Why your buyer experience is more important than your sales process’, trumpet CEO Rory Sadler and CRO Ollie Sharpe sat down to talk all things buyer experience-and why it’s becoming the competitive edge in B2B sales.

Deep selling prioritises meaningful relationships, timely outreach, and buyer-first strategies. With a focus on high-potential accounts and multi-threading, deep sellers exceed targets and close high-quality deals more effectively.

You can’t sell like it’s 2013 and expect to close like it’s 2025. Too many sellers are still stuck in the shallow end.