We've kept this Good Sale Stuff full of water-themed memes. Let's DIVE in 😉...
You can’t sell like it’s 2013 and expect to close like it’s 2025. 😎
Too many sellers are still stuck in the shallow end.
What is shallow selling?
🚿 Shallow selling is surface-level. All spray, no depth. Think: "Hey, just following up!" emails.
Cold calls that feel like a personal attack.
Generic pitches.
Basic.
Meanwhile, deep sellers are out here swimming laps. 🏊
So, what is deep selling?
They do the research, they understand their buyer's problems, they actually show value before asking for a meeting.
They’re 2x more likely to hit quota.
Shallow sellers? 6x more likely to miss the mark entirely.
So… how do deep sellers do it?
✅ They qualify hard and fast – if it’s not a fit, it’s out
✅ They focus on accounts that actually matter (no more pipeline padding)
✅ They multi-thread – hello, 7+ stakeholders
✅ They time their outreach perfectly
✅ They use async tools like trumpet to stay buyer-friendly and frictionless
They’re not “spraying and praying” – they’re personalising and prioritising. (And they certainly don’t send 47 “bumping this to the top” emails either.)
Why are shallow sellers are stuck?
It’s easier. Shallow selling feels productive. Lots of activity, not a lot of traction. You’re busy, but you’re not moving. Like running on a treadmill in dress shoes.
The inbox is full. The CRM’s up to date. But the deals, are dried up.
If your whole strategy is “book a call, show the deck, hope for the best”… It’s time to go deeper.
What would a deep seller do?
They’d personalise a Pod for the stakeholders. Add value in each message. They send tailored content without booking a meeting first. Track buyer engagement in real-time. Loop in champions, influencers, and decision-makers – all async.
They’d sell the way buyers actually want to buy.
And yes, they’d use trumpet to do it. 🎺 Because nothing says "I get you" like showing up with the right content, at the right time, in one beautiful branded space.
So… which one are you?
🧠 Deep seller:
- Consultative
- Buyer-centric
- Closing deals with less friction and more finesse
🫧 Shallow seller:
- Mass emailer
- Feature dumper
- Living in the land of “circling back”
Look, we listen and don't judge...
Just know this: the deep end is where the big wins live.
And if you’re ready to go there – we’ve got the tools to help. (Pods. Insights. Buyer engagement. All in trumpet.)
Catch you on the deep side.. Until next time.
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