Having the right tools in place can make or break your success.

Sales intelligence has become top of mind for many sellers this year. They give you the edge you need to close deals and crush your targets.

With AI-powered insights, conversation intelligence and digital sales rooms driving data-driven strategies, these tools are changing up the way sales teams operate, providing crucial information about decision-makers, buyer behaviour, and market trends.

As we move closer to 2025, the world of sales intelligence is evolving at breakneck speed.

You'll discover how predictive analytics are shaping sales forecasting, and how intent data is helping teams identify buyer signals with pinpoint accuracy.

Below we'll also spotlight the top 5 sales intelligence tools we think are making waves in the industry.

Let's dive in 👇

The role of sales intelligence in modern B2B sales

Sales intelligence has made waves since it entered the scene.

It's more than just finding contact details; it's about gathering and analysing data to make informed decisions throughout the sales cycle.

By leveraging sales intelligence tools like trumpet's digital sales room, you can gain valuable insights into customer behaviour, market trends, and competitor activities.

Sales intelligence helps you identify high-value opportunities and focus on leads most likely to convert by surfacing intent data through buyer signals.

They enable you to tailor your approach, reaching out to prospects at the right time, with the right message.

With predictive analytics, you can forecast more accurately and most important, drive growth.

By using sales intelligence, you can streamline your sales process, improve lead qualification, and boost conversion rates!

It's not just about working harder; it's about working smarter. With the right tools, you can automate prospecting, gather relevant insights, and guide your outreach effectively.

2024's top sales intelligence features

In 2024, you'll find AI-powered insights that help you identify high-quality leads and personalise your outreach.

These tools use advanced data enrichment to gather information from various channels, giving you a comprehensive view of your prospects.

One standout feature is the use of intent data.

This helps you predict and validate lead-to-customer conversions throughout the entire customer journey.

By leveraging a combination of first-party, second-party, and third-party data, you get a clear picture of your customers' needs and behaviours .

In trumpet you can leverage data via your CRM to build hyper-personalised spaces, then send those buyer engagement signals back to your CRM.

These signals include:

• Who viewed the sales room (their name, email, job role and Linkedin link)
• How many views it's been viewed
• Granular data showing what content was viewed, clicked on and downloaded
• If it's been shared
• Video views
• Mutual action plan updates (if your buyer has checked off a step)
• And so much more!

Spotlight on the top 5 sales intelligence tools

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Let's dive into the top 5 sales intelligence tools that are changing up the B2B sales landscape in 2024.

These tools are designed to help you identify prospects, build lists, and automate outreach, ultimately boosting your sales performance.

Cognism

‍This all-in-one platform offers unrestricted access to person and company-level data, including phone-verified mobile numbers. Its Chrome Extension allows you to prospect directly from LinkedIn, making it a favourite among users.

G2 rating: 4.6/5

Pricing: Pricing packages are tailored to individual needs and unique workflows.

UserGems

‍This end-to-end tool tracks job changes and buying signals, automatically creating new contacts in your CRM. It's helped companies like Lattice achieve a 40x ROI in closed won revenue.

G2 rating: 4.7/5

Pricing: Bespoke pricing based on organisation headcount.

ZoomInfo

‍An all-in-one GTM platform with strong sales intelligence features, including a B2B database and automated sales workflows.

G2 rating: 4.4/5

Pricing: Plans available for sales, marketing and talent teams.

Apollo

‍This popular platform assists sales teams in moving prospects through the full buyer's journey, offering AI-powered workflows to build relationships.

G2 rating: 4.8/5

Pricing: Apollo has 4 different plans ranging from Free, Basic ($49), Professional ($79) and Organization ($119).

Trumpet‍

This innovative tool stands out by providing a collaborative space for buyers and sellers, enhancing the sales process with its unique features and integrations.

G2 rating: 4.47/5

Pricing: Trumpet has four plans available ranging from Free, Pro (£29), Scale (£60) and Enterprise (£100).

Want to explore a live digital sales room? 👉Click here

Or dive into a quick interactive demo below!

5 sales intelligence tools to boost sales: Final thoughts

The landscape of sales intelligence tools is rapidly evolving boosting B2B sales performance.

These tools provide valuable insights, helping sales teams to work smarter and close deals more effectively.

From AI-powered analytics to intent data analysis, the top tools of 2024 are reshaping how businesses approach their sales strategies.

Trumpet's Digital Sales Room, in particular, stands out by creating a collaborative spaces that surface intent data based on buyer engagement inside Pods.

As we look ahead, it's clear that sales intelligence tools will continue to play a crucial role in driving business growth.

The future of B2B sales is here, and it's powered by intelligent, data-driven solutions.