Struggling to hit your sales targets?

In today achieving sales objectives can feel like an uphill battle right?

The sales landscape is constantly evolving, and what worked yesterday might not cut it today.

Whether you're a seasoned pro or new to B2B sales, staying on track with your sales goals is crucial for your success and your company's bottom line.

We'll explore how you can adapt to the changing sales environment, optimise your sales funnel, and use data-driven insights to boost your performance.

You'll also learn how to work more closely with buyers, including using digital workspaces to provide personalised collaborative experiences for your buyers 👇

It's time to adapt to the new sales landscape

The COVID-19 pandemic has drastically changed B2B sales, with face-to-face meetings limited, companies have had to get more savvy with tech to connect with prospects and customers.

To succeed in this new landscape, you need to focus on creating a seamless digital experience.

According to McKinsey, organisations that deliver an exceptional digital experience are twice as likely to be chosen as the primary supplier.

This means investing in user-friendly ways to work with the buyer, clear product specifications, and engaging content like video and interactive demos.

To meet this demand, consider using digital sales rooms to provide personalised, trackable spaces where you can collaborate with buyers in real time (it's as close to being in the room as you can get!).

👉 Discover a live digital sales room example of how Stripe would sell to retailer Zara

This approach can help you meet your sales targets while adapting to the changing sales environment.

Optimise your sales funnel

To boost your conversion rates and meet your sales targets, you need to optimise your sales funnel.

Start by creating an ideal customer profile (ICP) to identify the best-suited customers for your product or solution . This helps you focus on high-quality leads and tailor your approach.

Next, implement a robust lead qualification process.

This involves categorising leads into:

• Unqualified
• Marketing qualified (MQLs)
• Sales qualified (SQLs)
• Product qualified (PQLs)

By doing this, you can prioritise your efforts and improve your close ratios significantly.

Use compelling calls-to-action (CTAs) throughout your funnel. Strengthen your CTA copy by starting with "Yes" and clearly stating the offer's value.

This simple change can have an immediate impact on your conversion rates.

Remember, optimising your sales funnel is an ongoing process. Continuously experiment with A/B testing to find winning formulas and improve your conversion rates .

Start using data-driven insights

To get back on track with your sales targets, you need to harness the power of data-driven insights.

By using predictive analytics, you can anticipate future sales trends and allocate resources more effectively .

Start by implementing sales analytics software to collect and analyse data automatically. This eliminates manual errors and provides instant, customised reports.

Use visual tools like charts and dashboards to spot market trends and anomalies quickly .

Also, predictive modelling can help you forecast future sales trajectories by analysing historical data.

This approach is more accurate and efficient than conventional methods like sampling and surveys . To build an effective predictive model, follow these steps:

1. Define your problem and objective
2. Select an appropriate model
3. Clean and preprocess your data
4. Build and train your model
5. Evaluate and adjust as needed

Remember, the quality of your data is crucial for accurate predictions . Regularly update and refine your models to adapt to changing market conditions .

Foster collaboration with your buyer

To meet your sales targets, you need to foster a collaborative experience with your buyers.

Start by setting clear expectations and communicating them effectively.

Use digital sales rooms to provide personalised, collaborative experiences. These tools help you share knowledge and expertise in real-time (and you can track their engagement to determine if the deal is hot, or not!).

Encourage a knowledge-sharing culture within your team. This can lead to a 10-40% increase in productivity.

Implement regular meetings to discuss learnings and improvements. Recognise team members who exemplify collaborative behaviour .

Remember, collaboration starts at the top.

Leaders should openly share both successes and failures to encourage similar transparency from employees. By prioritising collaboration in a digital space, organisations can allow stakeholders from across the buying process to access relevant content tailored to their needs. This approach not only improves customer satisfaction but also increases operational efficiency.

What does collaboration look like inside a digital sales room you ask? Check out a live demo 👇

Get back on track with your sales targets: Key takeaways

The strategies outlined in this article provide a roadmap to get back on track with your sales targets in today's evolving business landscape.

By adapting to the new digital-first environment, optimising your sales funnel, and leveraging data-driven insights, you can significantly boost your performance.

Also, fostering collaboration with buyers through tools like digital sales rooms can help create personalised, trackable spaces for interaction, leading to improved customer satisfaction and increased operational efficiency.