Customer Success

8 Seconds 2 Connect Case Study

Find out how Martin Barnes, Founder of 8 Seconds 2 Connect, views Trumpet and the impact it has had on improving communication and workflow.

Charlotte Platts
•
September 4, 2024
December 6, 2024
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Find out how Martin Barnes, Founder of 8 Seconds 2 Connect, views Trumpet and the impact it has had on improving communication and workflow.

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As a solopreneur and pitch coach, Martin Barnes, Founder of 8 Seconds 2 Connect was looking for a robust solution to streamline his proposal process, improve client engagement, and enhance the overall sales experience. 

Traditional methods like Google Docs and PDFs presented several challenges, including lack of branding, getting lost in inboxes, and difficulty in tracking engagement. 

Trumpet's digital sales room offered a transformative solution, addressing these issues and providing significant benefits.

Streamlining proposals 

Building custom proposals can be a long winded process, then throw in the  ‘not knowing if they’ve even been reviewed’ can add extra time onto the sales cycle… Enter trumpet. 

8 Seconds 2 Connect started using trumpet to shoot over proposals inside Pods to speed up this process and get deals closed quicker. Martin explains:

"I love trumpet because it massively reduces the time to make proposals.”

Not only that but his customers value the personalised experience.

He continues: "I'm confident that the audience sees themselves in the proposal from the first contact, and I know this makes a great first impression.”

Enhanced communication flow

One big perk our customers love is how digital sales rooms amp up the buyer-seller chat. No more endless email back-and-forths—just straight-to-the-point convos with live chat.

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“I appreciate the enhanced communication flow, it allows for specific responses to special requests and fast, clean updates”.

A transparent selling experience

Before discovering trumpet, Martin described a stressful and uncertain pitching process…

"Before trumpet, I would put the work into the proposal, export, attach, and send. Then sit and wait, knowing nothing. There was zero follow-up. But, now with trumpet instead, I send the link - so cool. And get on with the next task."

Adopting trumpet brought a significant change in Martins workflows, he explains: "I know I'll get a notification when people check the Pod. It feels good knowing that a CEO has checked the link and exactly which content they’ve looked at. I can then update a new page and share more value. So much clarity and confidence."

Pre-trumpet challenges

  • Unbranded and ignored documents: Google Docs were easy to edit but lacked branding and often got ignored.
  • PDF inconveniences: PDFs were frequently lost in inboxes, became too large, and stalled conversations.
  • Need for flow and updates: Required a system that allowed smooth flow, continuous updates, and tracking of document views.

The problem 8 Seconds 2 Connect were looking to solve

  • Turning a proposal into a conversation
  • Not sitting in the dark "wondering if..."
  • Better communication of the idea
  • Complete understanding on my part of the project scope

Why pick trumpet? 

Trumpet's digital sales room provided a more structured and branded approach to managing proposals and client interactions. The platform allowed for:

How 8 Seconds 2 Connect uses trumpet today

8 Seconds 2 connect are using trumpet full cycle for:

  • Call follow up
  • Reconnecting with value and content
  • Onboarding
  • Training content playlists

Results (so far)

  • High Engagement and conversion rates: Sent four proposals through trumpet, resulting in one conversion, one immediate decline, and two pending.
  • Accelerated project confirmation: Faster project confirmations with upfront payments and stakeholder alignment.
  • Efficient rejections: Quick "thanks, but not this time" responses, as valuable as a yes for decision-making.
    • Much faster to make proposals
    • Conversation starts quicker
    • Can edit proposals as the conversation evolves
    • A hub for project resources

How they’d like to use trumpet in the future

  • Planning to use trumpet for all outbound proposals, course promotions, and campaign awareness building.
  • Trumpet will become the content hub for coaching clients:
    • Playlists
    • PDFs
    • A learning path that is easy to modify and tailor to specific needs

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