If you want to win more deals, you need to be memorable. Not by shouting louder, but by being smarter, more adaptable, and, above all, more buyer-centric.
Here are five sales techniques your competitors aren’t using—but should be.
1. Create personalised Digital Sales Rooms (DSRs)
Email threads are messy. Attachments get lost. Buyers get frustrated. Enter Digital Sales Rooms (DSRs)—a modern solution designed to organise communication, personalise the buying journey, and make life easier for your prospects.
A DSR provides a central, branded hub where buyers can:
✅ Access tailored proposals, case studies, and product information.
✅ Schedule meetings without the back-and-forth.
✅ View real-time updates, pricing options, and onboarding steps.
Why it works: Buyers value convenience. By offering a single space where they can find everything they need, you reduce friction and position yourself as a seller who understands their time constraints. Plus, with tools like trumpet’s Pods, you can track engagement—knowing what your prospect has viewed helps you follow up with pinpoint accuracy.
Your competitors are still sending cluttered emails.
2. Use voice notes and video messages
Text-based communication dominates sales outreach—but it’s often cold and impersonal. To stand out, add a human touch with voice notes or quick personalised videos.
Instead of a standard follow-up email, your prospect receives a 30-second video where you summarise key points discussed in your last meeting, using their name and referencing their company goals. It’s more engaging, more personal, and significantly more memorable.
Why it works:
🔹 People connect with faces and voices more than plain text.
🔹 Videos and voice notes cut through the monotony of emails.
🔹 They’re quick to consume and make you feel more approachable.
While competitors rely on templated emails, you’re building authentic connections.
3. Mirror buyer preferences
Buyers expect flexibility. Some prefer LinkedIn DMs, others stick to email, and increasingly, many are open to platforms like WhatsApp for faster communication.
Meet a few familiar customer faces:
Deadline Debbie: Always in a rush. Keep it short, sharp, and solution-focused.
ROI Raj: Needs the numbers. Bring case studies and hard data to the table.
Cautious Claire: Takes her time. Build trust, be patient—she’ll come around.
Your job is to adapt to their preferred communication channels.
4. Use data-driven insights for hyper-personalisation
Personalisation isn’t just about mentioning someone’s name. It’s about understanding their industry, challenges, and unique business context. With the right tools, you can track buyer behaviour—what content they engage with, which proposal sections they revisit, and even how long they spend on certain pages.
How to use these insights:
💡 If a buyer spends more time on pricing pages, proactively address budget concerns.
💡 If they repeatedly view a case study, highlight similar success stories in follow-ups.
💡 If engagement drops, send a timely nudge with new, relevant resources.
Why it works: Personalised outreach that’s informed by data feels thoughtful—not pushy. It positions you as a partner, not just another vendor.
5. Focus on buyer enablement, not just sales rnablement
Sales enablement is about equipping your team with tools and resources. Buyer enablement flips the script—helping your buyers make informed decisions easily and confidently.
Practical ways to enable buyers:
✅ Provide clear, jargon-free resources explaining complex solutions.
✅ Create Mutual Action Plans (MAPs) so buyers understand next steps.
✅ Offer interactive demos tailored to their use cases, not generic features.
When buyers feel empowered rather than overwhelmed, the path to a signed contract becomes much smoother.
Final thoughts
Standing out in sales isn’t about reinventing the wheel—it’s about putting the buyer at the centre of everything you do. While your competitors stick to traditional methods, you can differentiate by being more adaptable, more human, and more helpful.
✅ Create Digital Sales Rooms to simplify the buying journey.
✅ Add personal touches with voice notes and videos.
✅ Communicate on their terms in their style
✅ Use data smartly to personalise interactions.
✅ Focus on enabling buyers, not just selling to them.
In a crowded market, being memorable is your competitive edge. The question is: Will your prospects remember you for the right reasons?
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![How to Get Started with Buyer Enablement [WITH EXAMPLES]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)