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By Rory Sadler, CEO & Co-Founder, trumpet
In a world where inboxes are overflowing, LinkedIn messages are ignored, and sales teams are competing for ever-dwindling attention spans, standing out has never been more important. The problem? Too many salespeople are still relying on outdated tactics—impersonal outreach, generic sales decks, and a rigid, one-size-fits-all approach.
If you want to close more deals this year, you need to break the mold. Buyers expect more than just a pitch; they want a frictionless, hyper-personalised, and value-driven experience from the very first interaction. Here’s how to make sure your sales approach is truly unforgettable in 2025.
1. Adapt to every buyer (on their terms)
Sales isn’t about forcing prospects into your process—it’s about adapting to theirs. Modern B2B buyers are behaving more like consumers, expecting convenience, speed, and seamless interactions.
If they want to chat on WhatsApp instead of email? Do it. Prefer voice notes over long-winded calls? Send them. The key is to meet them where they already are. The days of rigid sales cycles are over; buyers want flexibility, and the salespeople who adapt will be the ones who win.
Digital Sales Rooms (DSRs) are a prime example of this shift. Instead of back-and-forth email threads and lost attachments, DSRs provide a single, tailored space where buyers can access everything they need—documents, proposals, timelines, and even live chat with the sales team. It’s sales, but on their terms.
2. Make every touchpoint personal (and relevant)
Personalisation isn’t just about using someone’s first name in an email—it’s about making every interaction feel uniquely tailored to their needs. Buyers don’t want to hear about your product; they want to understand how it solves their problem.
A few ways to do this:
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Mirror their language – Use the terminology they use internally. If they call it "revenue enablement" instead of "sales ops," so should you.
Ditch the generic sales deck – Create proposals and presentations that reflect their specific pain points, goals, and even their company branding.
Utilise digital engagement data – If you’re using tools that show what prospects are clicking on, watching, or re-reading, use those insights to shape your follow-ups.
The goal? Make them feel like you understand their world better than your competitors do.
3. Sell with stories, not just features
People don’t remember stats; they remember stories. Instead of rattling off product features, bring them to life with customer stories and real-world examples.
Rather than saying,
‍"Our platform reduces sales admin by 40%," try:
"Last quarter, a customer was drowning in admin—spending three hours a day just updating their CRM. After implementing our solution, they cut that down to 30 minutes, freeing up time to focus on closing more deals. Here’s how they did it…"
Stories create an emotional connection and help prospects see themselves in your solution. And when a buyer feels something, they’re far more likely to take action.
4. Cut the friction—Make buying effortless
If you’ve ever been through a painful buying process yourself, you’ll know how frustrating it can be. Multiple calls just to get a price. PDFs that get lost. Contracts buried in email threads.
Your job isn’t just to sell—it’s to make buying ridiculously easy. Here’s how:
🔹 Be transparent – Stop hiding pricing or requiring endless calls to move forward. Buyers appreciate clarity.
🔹 Use interactive proposals – Static PDFs are a nightmare. Instead, create dynamic, trackable proposals that buyers can engage with.
🔹 Enable self-service – Give prospects the ability to access key information without having to ask for it (this is where Digital Sales Rooms shine).
The less effort your buyers have to make, the faster they’ll move towards a decision.
5. Follow up without being annoying
Nobody likes being hounded with generic “Just checking in” emails. The best follow-ups add value every time.
Try these instead:
“Saw this article and thought of your team—this could help with [specific challenge they mentioned].”
“We noticed you spent time on [X page] in your proposal—happy to walk through any questions!”
‍“Your trial ends soon—want to chat about next steps?”
By making every interaction useful, you stay top-of-mind without being another sales rep to ignore.
Breaking the mold = More wins in 2025
Sales has changed. Buyers are more informed, more impatient, and more selective than ever before. If you’re still using the same tactics you did five years ago, you’re already behind.
By adapting to buyers, personalising every touchpoint, leveraging storytelling, removing friction, and following up with purpose, you can turn your sales process into an experience that buyers actually enjoy.
And in a world of forgettable salespeople, that’s how you’ll stand out.
Now, go make some waves.
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