Sales

Introducing the all-new insights, signals, and org chart in trumpet

Introducing the all-new Insights & Signals dashboard. Now, you have the ability to delve deeper into your stakeholders' interactions within your Pods and map out your buying teams using our brand new Org Chart.

Lorna Wright

•

December 1, 2024

Sales

Introducing the all-new insights, signals, and org chart in trumpet

Lorna Wright

•

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We’re excited to unveil a major update that will transform how you approach sales with Trumpet. Say hello to the all new insights & signals dashboard and the org chart! These new features provide deeper insights into your buyers, smarter engagement tracking, and actionable tools to help you close deals faster.

So without further ado let's get stuck in here’s a closer look at what’s new:

AI-powered Pod engagement scores
Detailed individual session analytics
New Widget content data
Comprehensive profiles of Pod viewers
Data-enriched Org Chart

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AI-powered Pod engagement scores

Wondering how well your sales materials resonate with prospects? Our new AI-powered engagement score provides an instant measure of your content’s effectiveness with a simple 0–100 metric.

With this feature, you can:

Instantly assess the success of your sales materials.
Track trends over time to fine-tune your strategy.
Prioritise hot leads for faster, more effective follow-ups.

Engagement scores let you focus your efforts where they’re needed most—helping you act on insights and close deals more efficiently.

Detailed individual session analytics

Want to know exactly how your prospects interact with your Pods? The new session analytics feature gives you an in-depth view of individual viewer activity.

You’ll be able to:

See who accessed your Pods, when, and how often.
Use this insight to personalise your outreach and plan follow-ups.
Identify and engage new stakeholders as they interact with your content.

Think of it as a window into your prospect’s journey—so you’re always a step ahead.

Widget content analytics

Not all content is created equal, and now you can see exactly what’s working with widget analytics.

This tool tracks every click, scroll, and second spent on your Widgets, helping you to:

Identify high-performing content.
Pinpoint areas for improvement.
Understand what resonates most with specific stakeholders.

By aligning your content strategy with your audience’s behaviour, you’ll create tailored experiences that drive results.

Comprehensive profiles of Pod viewers

Get a full picture of your buyers with comprehensive viewer profiles. This feature breaks down each viewer’s activity inside your Pod, including:

Total views.
Document downloads.
Comments.

With auto-enriched prospect data, you’ll also get key details about their role in the deal, helping you deliver the right message at the right time.

Data-enriched org chart

Mapping out your buying team just got a whole lot easier with the all-new org chart.

Here’s why it’s a game-changer:

Automatically populate profiles with names, roles, emails, and LinkedIn URLs.
Identify hidden stakeholders who view your Pod and map them out.
Add new deal contacts directly to your CRM with a single click.
Visualise key decision-makers and their roles within the team.

The Org Chart provides the clarity and context you need to navigate complex buying teams with confidence.

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Ready to get started?

These features are designed to help you better understand your buyers, engage more effectively, and close deals faster. Whether you’re analysing Pod engagement, exploring session data, or mapping your buying teams, the new insights, signals, and org chart tools put the power in your hands.

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