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One-size-fits-all pitches just don’t cut it. Personalisation is no longer a nice-to-have; it’s a must-have and why - because it works. Preach it.
It’s not just about swapping out names in an email template—real personalisation goes further. We’ve packed in some insightful quick reads and as always we’ve kept it witty.
Let’s go!
Why Personalisation Matters
Imagine you’re at a party (a fun one, not one of those awkward networking events).
Someone approaches you and starts talking about your favourite band, that book you just finished, or even the latest series you’ve been binge-watching. Instant connection, right?!
That’s what personalisation does in sales. It builds a bridge of relevance and trust, showing your prospects that you understand their unique challenges and goals.
How to Personalise Like a Pro
1. Do your homework
Start with some light stalking—erm, I mean, ✨research✨. Check out their LinkedIn profile, company news, recent posts, and anything else that might give you a glimpse into their corporate life. The more you know, the better you can tailor your approach.
Don’t be asking them how their dinner with the mother-in-law was at the Ivy last week. That’s too personal.
2. Use their language
Mirror the language your prospect uses. If they’re formal, keep it professional. If they’re more laid-back, then keep it chill bro. It’s a subtle shift but can make your communication feel more natural and relatable.
3. Highlight their pain points
A generic pitch talks about features; a personalised pitch talks about solutions to specific problems. Make it clear that you understand their pain points and show how your product or service can help them.
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4. Did we just become best friends?
If you’ve found that your prospect is passionate about a particular topic or a hobby —find a way to weave that into your pitch.
5. Value proposition
Different prospects value different things. One might be focused on cost-saving, while another prioritises efficiency. Highlight the benefits that align with their priorities, and you’ll be more likely to catch their attention.
When you take the time to personalise your pitch and do the research, you’re doing more than just ticking a box—you’re creating a memorable experience for your prospect.
It shows that you’re invested in their success, not just in closing a deal. And that can lead to stronger relationships, higher conversion rates, and ultimately, better sales results.
So, next time you’re tempted to hit send on that generic email, take a moment to personalise it, your prospects will appreciate the effort. Go get em, tiger.
Until next week, folks. đź‘‹
... as per, if you wanna talk about all things digital sales rooms (you know you want to) book a quick call with our awesome AE's 🎺 Ali Chrisp and 🎺 Olivia Whitworth. P.S. Know a colleague who'd benefit from these insights? Forward this newsletter!
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