How Malvina EL-Sayegh, Director of Revenue Enablement at Oyster, revolutionised sales with trumpet’s Digital Sales Room

Malvina EL-Sayegh, Director of Revenue Enablement at Oyster, she recently shared that she has worked in sales for over a decade and has seen her fair share of sales tools and methods, but a tool that Malvina kept seeing pop up, recommended by sales leaders, was trumpet. Known for its unique approach to buyer enablement, it resonated deeply. It wasn’t about bombarding prospects with endless emails and calls, but simplifying the purchasing process in a way that felt natural and collaborative.

Malvina reached out to Rory and Nick, the founders of trumpet, for a demo call. After hearing all the details of how trumpet helps sellers sell, she says, "My excitement was taken to a whole new level." It felt like one of those enlightening "why didn’t we think of this sooner?" moments.

Challenge

The challenge was cutting back on the 30+ emails and the complex sales processes involving multiple stakeholders and a lot of back-and-forth communication. While this is common in the sales world, it often leads to frustration for both sales reps and their prospects. In particular, the lack of insight into how deals were progressing—beyond the few interactions between sales reps and buyers—was problematic. Trumpet offered a solution that provided more visibility, insights, and analytics on how deals were really progressing. This helped sales teams engage better with prospects and provided a clearer picture of how deals were evolving.

Solution

For Malvina, after exploring the platform, she quickly realised the potential of its Digital Sales Room (DSR). "The new trend of buyer enablement really resonated with me," she said, adding,

"Why hasn’t this been around until now?! A collaborative and centralised space for our reps and their stakeholders to close deals together, instead of the usual 30+ emails, it’s so much more pleasant for our buyers."

Trumpet’s DSR provides a collaborative and centralised space for Oyster’s sales reps and their prospects to engage seamlessly. This eliminated the need for endless emails and calls, making the process smoother and more pleasant for buyers. What truly set trumpet apart was the ability to track buyer engagement. By having access to real-time data on who was engaging with the content, what sections were being viewed, what videos had been watched, where clicks had occurred, when, and by whom, as well as who else was getting involved, Trumpet created detailed org charts to track champions and stakeholders. This gave Malvina a level of insight she had never had before.

As Malvina noted, "Why hasn’t this been around until now?" This invaluable data synced directly to their CRM, offering far more accurate sales forecasts and helping her team engage with prospects more strategically.

Implementation

After adopting trumpet, Malvina’s team immediately saw the benefits. Using the platform, they created highly personalised Digital Sales Rooms tailored to each prospect's needs. These DSRs were branded, easy to navigate, and included all the relevant information for prospects to make informed decisions. No more hunting through email chains for documents or struggling with too much information.

One particular success stood out. After just three months of using Trumpet, one of their Account Executives saw her post-demo response rate increase by 10%, and her win rate doubled. Malvina attributes this success to Trumpet’s ability to make the sales process smoother for both buyers and reps. "It was so much more pleasant for our buyers," she said.

Results

By integrating Trumpet into their sales process, Malvina’s team was able to see incredible results:

• Increased Engagement: The personalised DSRs led to more meaningful interactions with prospects, cutting through the noise of traditional sales methods.
• Better Insights: Real-time data allowed Malvina and her team to understand buyer intent, track engagement, and forecast more accurately.
• Improved Sales Performance: One AE saw her win rate double and post-demo response rate increase by 10% in just three months.

As Malvina puts it, "A game-changer" trumpet didn’t just help them close deals—it transformed the way they approached sales.

Take a look a how insights and signals work below: