Customer Success

How Speak On Podcasts increased their win rate by 2.5x using trumpet

Discover how Patrick Venn, Account Executive at Speak on Podcast increased conversion rates by 2.5 X with trumpet.

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February 14, 2024
December 6, 2024
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Discover how Patrick Venn, Account Executive at Speak on Podcast increased conversion rates by 2.5 X with trumpet.

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“We’ve increased our conversation rates by 2.5 x since using trumpet. It's a no brainer – one of the best decisions that we've ever made for our business.”

Tune in to learn how Patrick Venn, Account Manager at Speak on Podcasts, doubled his conversion rates and made his workflows more effective with trumpet. Or check out the success story below.

Why trumpet?

  • To stand out from competitors and make a great first impression.
  • To gain better visibility on buying signals that cant be seen through email or PDF
  • To improve conversion rates.

Who is using trumpet?

Patrick Venn, the sole Account Executive at Speak on Podcasts uses trumpet full cycle from post discover proposals through to onboarding.

Since using trumpet, Speak on Podcasts has…

  • Improved conversion rate from 7% to 19%.
  • More than 75% open rate on all trumpet Pods.
  • Made workflows simpler and more efficient saving hours of time per week.

Favourite Widgets and Integrations

Speak on Podcasts is a leading podcast booking agency which has locked in more than 1,600 interviews for B2B founders & executives seeking to increase brand awareness, establish thought leadership, and reach their target audiences by speaking on relevant podcasts as guests.

Patrick Venn, Account Manager at Speak on Podcasts shares how he more than doubled his conversion rates after adopting trumpet has his primary tool to collaborate with buyers.

“By integrating trumpet into our sales process, we were looking to achieve three main things.”

  1. Improve conversion rates
  2. Stand out from the crowd and make a memorable first impression
  3. Get more visibility on buyer intent signals

“We've improved our conversion rate from 7% to 19%, it’s made my job so much easier, so much more efficient and saved me so many hours per week.

“We've also had more than a 75% open rate on all of our trumpets.”

WOW.

A full cycle experience

“I started using trumpet for proposals after discovery calls” said Patrick.

Trumpet is a living digital space where buyers and sellers can work together from post-demo call all the way through to onboarding and beyond.

After seeing the success Patrick had engaging buyers in trumpet digital sales rooms, their onboarding teams ears perked up.

“We found it so successful that our onboarding team now uses it when we sign up a new customer!”

Fast tracking follow-ups post-call

Turning around post-call follow ups that are engaging, easy to digest and most importantly stand out from competitors was an important box to tick for Patrick.

“Our customers really have the same three to five requests, usually after calls, and trumpet Templates allow us to quickly answer those questions or concerns, and make a great first impression”.

One of our customers favourite features is the ability to whip up highly personalised Pods…Fast. Patrick explains “One thing I really like is being able to save and duplicate certain Widgets or Pages.” Speak on

Podcasts have experienced these time saving benefits first hand. “trumpet has made my workflows simpler and more efficient, saving hours of time per week.”

Deal prioritisation powered by buyer signals

Before trumpet, Speak on Podcasts didn’t have a specific tool to monitor buyer interaction with sales content, which would help them prioritise high intent over low intent leads.

“It was so hard to get buyer signals through email, follow-ups or PDF’s”

Since adopting trumpet Patrick has been able to hyper focus on the ‘right’ leads, powered by buyer signals - keeping him up to date through Slack notifications on how a prospect is engaging with his digital sales rooms.

“with trumpet I now have better visibility on buying signals, which has allows me to spend so much more time on particular leads. I can now view who's opening things, who's sharing things. The ROI on trumpet has been absolutely insane.”

It’s safe to say he’s elevated his selling experience!

“Trumpet has honestly been an absolute game changer for our business. I mean, it's improved our conversion rates by almost 2.5 x.”

More from our customers...

Alison O. avatar
Alison O.
Mid-Market (51-1000 emp.)
g2
trumpet really understands the difference between a document and a functioning, collaborative workroom that helps engage clients. Creating a collaborative workspace has been a huge benefit. It shows which clients are engaged and also, so much of a deal will take place when you're not around so to have everything you want to share with senior stakeholders you haven't spoken to yet, this is a great way to get them engaged.
Cameron Y. avatar
Cameron Y.
Small-Business (50 or fewer emp.)
g2
Trumpet has helped us create a consistent and repeatable follow process across our team. It has helped with the handover to CS too and it is great for new hires who are trying to get up to speed with the process here. The UX is incredibly easy to use and very intuitive.
Mark F. avatar
Mark F.
Small-Business (50 or fewer emp.)
g2
trumpet is extremely easy to use, it has a great variety of layouts and widgets and the product is continually improving. It has greatly reduced friction in our onboarding process with our customers by allowing us to work on a shared action plan as well as share product education and demos. The live link allows our CSMs to add stuff on the fly when a customer requests and everything is always in one place, not buried in emails somewhere. It allows a much slicker experience in our sales process and combines everything in one place from initial contact to sharing and signing the contract. Better quality sales outreach. Saves time on admin duties due to templates. Allows for a more personal touch and allows us also to be agile in our communication while keeping everything in the one place for the customer.
David T. avatar
David T.
Mid-Market (51-1000 emp.)
g2
The prospects have a clear view and an easy way to access all the resources related to our company and process. It's easy to set it and you can leave all the important information in one place
Stephanie G. avatar
Stephanie G.
Small-Business (50 or fewer emp.)
g2
Trumpet has made a huge difference to both the Sales and CS teams. It means that we are able to package everything (from our value prop to the DocuSign agreement) in one place.
Lily S. avatar
Lily S.
Customer Success Manager Mid-Market (51-1000 emp.)
g2
Trumpet is giving me a central place to manage my relationship with clients. This used to be split across email threads, excel trackers, google drives, etc.. It is so much easier having this in one place that can then easily prove the value delivered to clients when renewal time comes.
Lily S. avatar
Lily S.
Customer Success Manager Mid-Market (51-1000 emp.)
g2
My two favourite features of trumpet are the mutual action plan and the video/demo recording widget. I use the first for managing my onboardings, and any outstanding project tasks with clients and the video widget is a powerful way to share client updates, or any quick micro-demos.

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