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We've caught up with Ali Chrisp, Account Executive at trumpet, to talk about structuring a winning sales demo
A great sales demo isn’t just about showing off features—it’s about solving problems. The key to a high-impact demo? Structure it around where the buyer is in their journey
Start with the essentials
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If the buyer is in the early stages, keep it simple. As Ali Chrisp, AE at trumpet, explains:
"It should really just be a kind of, okay, what are your top three things you're looking to solve? Here's the top three things that my product solves."
At this stage, your goal is to spark interest and secure a deeper dive with key stakeholders.
Make it more personal over time
‍As conversations progress, your demos should evolve. Each interaction should become more refined, detailed, and tailored to the buyer’s unique challenges. Instead of a one-size-fits-all approach, focus on:
🔹 The buyer’s top problems – Keep the discussion framed around what they need.
🔹 How your solution fits – Show clear, direct ways your product solves their issues.
🔹 Engagement and feedback – Keep checking in: "Here's how trumpet solves it—what do you think?"
Tie it back to their challenges
‍A strong demo isn’t just a walkthrough—it’s a problem-solving session. Always loop back to what the buyer told you at the start. Remind them of their challenges and demonstrate exactly how your product tackles them.
At trumpet, we make this process even smoother with digital sales rooms, where buyers can revisit key insights, share information with stakeholders, and engage in a more interactive, streamlined buying journey.
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