Sales in 2025 is moving fast and it's already January the 48th. If you’re still relying on the same old tactics, you might be getting left behind. As we know to well buyers have higher expectations than ever,(cry) and standing out is about more than just a catchy subject line.
So, if your outreach is feeling a little... meh, don’t worry—we’ve got 5 easy ways to freshen things up and get noticed.
Let’s get into it.
1. 🎠Adapt to every buyer
Some buyers love a formal email chain. Others? They’d rather chat on WhatsApp while walking their dog. If you’re forcing them into a communication style they don’t like, you’re already losing.
đź’ˇ Meet them where they are:
- If they prefer LinkedIn DMs, use them.
- If they respond better to voice notes, send one.
- If they love Digital Sales Rooms (which they should), set one up.
Your job is to make their life easier, not harder.
2. ✨ Hyper-personalisation✨ but make it actually good
Buyers can see a copy-paste job from a mile away. Personalisation isn’t just about adding their name.
- Use their company’s actual terminology, not generic industry jargon.
- Reference recent company news or a post they engaged with.
- Make your sales materials look and feel tailored—not just the same PDF with a swapped-out logo.
Want to know what they actually care about? Use a Digital Sales Room (like a trumpet Pod) to track what they engage with the most, and tailor your follow-ups accordingly.
3. 🚀 No more robotic sales processes please
You’re not a chatbot (hopefully). So please stop with your emails reading like one.
đź’ˇ Be human:
- Drop the corporate jargon. Write like you talk.
- Stop the “Just checking in” and "Just following up" emails and offer real value instead.
- Show personality! If they think you’re fun to talk to, they’ll want to keep talking. Be you.
4. 🎯 Be ridiculously easy to buy from
If your buying process is clunky, you’re giving your competitors an edge. No one wants to jump through hoops just to sign a contract.
Make it ✨seamless✨
- Use Mutual Action Plans to keep things moving.
- Stop with the endless email chains—keep everything in one central Digital Sales Room.
- Cut unnecessary steps.
5. Ask your sales team what’s working
The best insights often come from the front lines.
đź’ˇ So talk to your team:
- What subject line is hitting inboxes, being opened and getting replies?
- Which tools are making life easier (or harder)?
- What’s the most common buyer objection?
The best sellers are the ones who are constantly refining their approach.
Final thoughts:
2025 is the year to stop playing it safe. The best salespeople aren’t just following a script; they’re innovating, adapting, and making buyers’ lives easier.
You got this!
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