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Good Sales Stuff newsletter
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Ah, summer. The season of BBQ's, beach holidays, and... slower sales. If you work in sales, you’ll know that closing deals during the summer isn't easy, customers are away on their holidays and us sales reps also need well-deserved time off. Can I hear a hell yeah?
But the summer slump doesn’t have to derail your Q3. Here’s some tips on how you can keep things moving and make the most of these sunny(ish) months.
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Stay connected to stay relevant
Remember they're on holiday they haven't dropped off the face of the earth.
We've all seen those big hitters by the pool, cocktail in one hand, laptop in the other. Nothing beats the sound of summer, the sea, and the ping of Slack.
Plan around the holidays
Timing is everything, especially in summer. With so many people out of the office, it’s important to strategise your approach.
- Scheduled touchpoints: Set reminders to follow up at key intervals. A little planning ensures you’re not forgotten amidst the holiday hustle.
- Know their calendar: If it’s a warm lead, put their holidays in your diary, this helps you time your pitches and follow-ups for when they’re most likely to respond.
- Trumpet🎺 pro tip: Add some notes with the key details so you can keep your messages personalised. “Enjoy Italy and the limoncello ice-creams; catch up on the 22nd when you’re back.”
- Make the most of it: Use the quieter period to plan and prep for the next quarter. Fine-tune your pitch decks, or work on your prospecting list. This way, you’re ready to hit the ground running when everyone’s back. Aren’t you organised? 🗓️
Social selling
With inboxes less active, summer is the perfect time to step into your ✨social selling era.✨
- LinkedIn: Summer can be a great time to build relationships on platforms like LinkedIn. Share content, comment on posts, and engage with your network. Even if your prospects are on holiday, they might still be scrolling through their feeds during downtime.
- Networking: Attend virtual and in-person events and webinars. There tends not to be as many but keep an eye out, they can help you expand your network and generate new leads while others are away.
Teamwork makes the dream work
- Especially when the team is taking turns jetting off on holiday.
- Prepare a holiday handover: Ensure smooth transitions by having a solid handover process. If you’re off, brief a reliable colleague on any ongoing deals so nothing slips through the cracks. Always return the favour for them; if you do a good job, they’ll do the same for you. 🤝
- Plan ahead: Schedule meetings, calls, and key deliverables before you or your clients go on holiday. Get as much done as possible in advance to avoid the post-holiday rush.
- Be flexible: Be ready to adapt your approach based on their availability. If someone’s on a two-week holiday, it might make more sense to delay your pitch or focus on nurturing the relationship instead.
The summer sales slump is real. So stay connected, plan around holidays, use social selling, and work closely with your dream team, and you can keep your warm leads toasty. 🔥
Remember, summer is also your time to recharge. Balance your hustle with some relaxation, slap on some sunscreen, keep your shades handy, and get ready to turn this summer into your best Q3 yet.
Until next week, folks. đź‘‹
... as per, if you wanna talk about all things digital sales rooms (you know you want to) book a quick call with our awesome AE's 🎺 Ali Chrisp and 🎺 Olivia Whitworth. P.S. Know a colleague who'd benefit from these insights? Forward this newsletter!
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