Happy Halloween folks!
Today's spooky question: Is your sales funnel haunted by vanishing leads? 🔍
Setting the scene:
There’s a chill of a promising deal going cold there is an eerie silence after a killer demo...😱
The black hole of cold leads 🌑
You send a polite follow-up and hear… nothing. *Cries* You may as well be tossing emails into a black hole. So ice-cold leads, it’s time to warm things up! Revisit what caught their interest initially and send them something of value. A fresh insight, a killer case study, or even a quick personalised video could be the spell that brings them back to life. 🧙✨
The phantom of unanswered demos 👻
You did a killer demo. They loved it. And now? Nothing but silence. Ohhh the classic tale of the unanswered demo demon...
Trumpet tip rather than ending your demo with “Any questions?” End with a clear next step and follow up with something valuable—a Mutual Action Plan (MAP), a product comparison, or a video summary of the meeting to remind them why they LOVED what you showed them. 💡🔮
Escaping the quicksand of proposal revisions 🕸
Proposal quicksand is real. It’s when you’re stuck in the loop of “Just one more change to the proposal…”
Escape by getting the decision-makers onboard early with a well-structured plan (hello, Digital Sales Rooms like trumpet’s Pods! 🎺). It keeps everyone aligned, sets expectations, and makes approvals faster than you can say trick-or-treat. 🍬✅
So how do you keep your wits about you and stay vigilant for any spooky signs of deals slipping away? 🎃✨Here are some tips:
How to exorcise the sales funnel demons 👺
- Communicate: Regular check-ins can be the difference between a warm lead and a ghosted deal. 📞🕵️
- Use sales signals: Keep an eye on buyer engagement signals to know if a lead is cooling off or heating up. Did they view your demo, listen to your voice note, click on the Mutual Action Plan, or watch your video? If not, change up your strategy. 📊👀
- MAPs: Mutual Action Plans keep prospects accountable and keep deals moving forward without all the uncertainty.
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