We love Mutual Action Plans (MAPs) at trumpet. Done right, they turn complex deals into structured, collaborative journeys, keeping everyone aligned and moving forward. YAY!
Signs your Mutual Action Plan isnt' working as well as they should...
❌ Sits in a spreadsheet that no one updates. (No one wants a spreadsheet)
❌ Feels more like a sales checklist than a buyer’s roadmap.
❌ Lacks any engagement from key decision-makers.
It’s not that MAPs are broken—it’s how they’re used that makes the difference. A great MAP should be a shared space, not just a document. It should feel like a plan you and your buyer own together, not something they feel obligated to complete.
Here’s how to make your MAPs actually work:
✅ Introduce them early – Don’t wait until the contract stage. MAPs work best when they guide the entire buying journey.
✅ Make it buyer-friendly – Frame tasks around their goals, not just your sales process.
✅ Ensure joint ownership – Assign key milestones to both seller and buyer teams for real accountability.
✅ Keep it interactive – A static doc gets lost. A trumpet Pod MAP stays live, updated, and easy to access.
✅ Use engagement insights – See who’s involved, spot potential blockers, and keep momentum high.
MAPs aren’t just a tool to close deals—they build trust, create alignment, and make buying easier. That’s why we’ve built trumpet to help you create collaborative, interactive MAPs that keep deals moving forward.
If you’re still relying on spreadsheets and email threads, it’s time for an upgrade. 🚀
Until next time.
... as per, if you want to talk about all things Digital Sales Rooms (you know you want to) book a quick call with our awesome Account Executives:
![How to Get Started with Buyer Enablement [WITH EXAMPLES]](https://cdn.prod.website-files.com/65cf4fecbed2754c2236665d/65cf4fecbed2754c22366bdb_65a5af83e742f76e34ce06f3_Customer%2520Onboarding%2520_%2520Everything%2520you%2520need%2520(2).png)
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