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The reality of B2B sales: Riding the highs and lows

We've caught up with Ali Chrisp, Account Executive at trumpet, to talk about what it's really like in B2B sales.

Max Barnes
•
February 20, 2025
March 21, 2025
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We've caught up with Ali Chrisp, Account Executive at trumpet, to talk about what it's really like in B2B sales.

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We've caught up with Ali Chrisp, Account Executive at trumpet, to talk about what it's really like in B2B sales.

Sales is often described as a rollercoaster—and for good reason. The highs can be exhilarating, but the lows? They can hit hard.

Rejection is a daily reality. You’ll hear a lot of “no’s” before you get to a “yes”. Deals that seemed certain can fall through at the last minute. Targets can feel out of reach. It’s tough, and not everyone thrives in that kind of environment.

But here’s the flip side: those who push through the setbacks are the ones who succeed. Resilience is what separates top-performing account executives from the rest. The ability to stay motivated, learn from rejection, and keep moving forward is what drives long-term success in sales.

Ali Chrisp, AE at trumpet, puts it perfectly:
"The hardest thing about being an AE is probably all of the ups and downs. It’s a bit of a rollercoaster. The highs are very high, but then the lows can be quite low as well. You get a lot of rejection, lots of no’s. The people who are motivated enough to push through all that are often the ones that get the most out of being an account executive or having a career in sales."

At trumpet, we understand that sales can be unpredictable. That’s why we’ve built a platform designed to help sales teams navigate the highs and lows more effectively. With real-time insights, engagement tracking, and a collaborative buying experience, trumpet gives AEs the tools they need to convert more deals, build better relationships, and stay motivated even through rejection.

Instead of fearing the lows, the best salespeople embrace them. They use rejection as fuel, refining their approach, improving their strategy, and ultimately closing bigger and better deals.

So, if you’re in sales and feeling the pressure, remember: the highs make it all worth it. Stay the course, learn from every experience, and keep pushing forward.

After all, no great salesperson ever got there without a few bumps along the way.

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