Managing complex sales processes with multiple stakeholders can often feel overwhelming. For Faria Education Group, a global leader in education management systems, aligning communication and resources was a priority to enhance efficiency and improve the buyer experience.
Their solution? Utilising trumpet’s Digital Sales Rooms to create a centralised hub for collaboration. This approach revolutionised how their sales team worked, as Sam Latter, Sales Enablement Lead at Faria Education Group, explains:
“When working with multiple stakeholders—whether across departments or regions—it’s easy for communication and resources to become scattered. That’s why having a centralised hub for collaboration is key to streamlining the sales process. At Faria Education Group, we use trumpet to bring everything together in one place.”
The challenge
Cillian Morgan, a member of Faria’s sales team, faced a typical challenge: onboarding a large international school with multiple stakeholders from different departments, each requiring personalised demos and resources. Managing these interactions through traditional methods—email chains and disjointed updates—was inefficient and time-consuming.
The solution
With trumpet, Cillian created a shared digital workspace that consolidated all communication, timelines, and resources into a single, easily accessible platform. This streamlined approach eliminated the back-and-forth of email and ensured all stakeholders were aligned throughout the process.
The results
The impact was immediate:
- A smoother, more collaborative buyer journey
- Simplified internal workflows for the sales team
- A reduced sales cycle time, earning praise from both the customer and the sales team
Sam sums it up:
“The result? A seamless, collaborative process that saved time for everyone, ultimately reducing the sales cycle time on this deal.”
Ready to streamline your sales process? Discover the power of trumpet’s Digital Sales Rooms.
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