Sales

Social selling: How to do it, key resources and examples

We’ve entered the era of social selling - love it or hate it, decision-makers are becoming more and more active on social platforms and you should be too.

Charlotte Platts

•

July 9, 2024

October 3, 2024

Sales

Social selling: How to do it, key resources and examples

We’ve entered the era of social selling - love it or hate it, decision-makers are becoming more and more active on social platforms and you should be too.

Charlotte Platts

•

July 9, 2024

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We’ve entered the era of social selling - love it or hate it, decision-makers are becoming more and more active on social platforms and you should be too.

It’s a proven strategy to pull in leads and get you in front of potential buyers so when you do reach out, it’s a face they know.

Why it matters:

84% of C-level execs use social to make buying decisions
Companies who consistently social sell are 40% more likely to hit revenue goals

#5 social selling tips to get started

#1 Get your personal brand in order

Make sure your LinkedIn profile is a beacon for potential buyers. Use a professional photo, make sure your headline tells them who you are and what you do, and showcase your expertise in your summary.

Theres nothing more alarming than being pitch slapped by a ghost page.

#2 Listen and learn, and listen some more.

You can use social listening tools that monitor industry conversations that relate to your product category, track potential leads, and identify pain points you can address.

trumpet recommends 👇

Brandwatch
Google Alerts/Trends
The old fashioned way: Follow influential voices on Linkedin and take a look through the comments section on posts that relate to your audience’ pain points.

#3 Be authentic

Share valuable content, comment on posts, and join relevant group discussions. It's about adding value, not hard selling.

PS: It’s totally ok to take inspiration from other peoples posts! Taking an idea and adding your own spin or extra value to it is a great way to engage with bigger voices (but please avoid the direct copy > paste ❌)

#4 Nurture relationships, slowly.

Build on your new connections gradually. Offer insights, congratulate people on achievements, and share relevant resources you think they’d like (without expecting anything in return) before making any sales-related moves.

E.g. Hey Mike, saw you posted about X and thought you’d find this report/article/post interesting or helpful.

#5 Leverage content marketing

Create and share digestible and engaging content that positions you as a thought leader and trusted advisor.

Content ideas 💡

Graphics/carousels

‍If your company has interesting data that addresses your prospects' challenges, whip up a graphic

Example:

Our CEO Rory Sadler used a graphic to add context to his point in the caption. It's eye catching, stands out in his audiences' feed and it's informative.

Bitesize captions

‍No one wants to read a caption that feels like an essay. Play around with shorter and longer sentences, bullet points and make sure theres something in there the reader can take away (a piece of data/tips/advice/a recommendation etc)

Example:

Our Account Executive Ali Chrisp keeps it short, to the point, and delivers value in the process.

Video content

‍If you feel confident enough to hop in front of the camera, do it. Videos with educational content see 88% higher watch time and videos featuring people generate 38% more engagement than those without. Put your human face forward!

Example: