Magic Moments with Helena: Cut post-call follow-up time with trumpet Copilot

26 Oct 26

The Best Digital Sales Rooms for Enterprise Teams

Enterprise Digital Sales Rooms compared on security, governance and rollout. Why trumpet ranks first, with SSO, SCIM, SOC 2 Type II and EU hosting.

HubSpot and trumpet: The CRM and Sales Room Combination for Modern Revenue Teams

Amy Davis

23 Oct 26

HubSpot and trumpet: The CRM and Sales Room Combination for Modern Revenue Teams

Trumpet's two-way HubSpot integration syncs deals, contacts and Pod activity, adds App Cards and auto-creates Pods. Included on every plan, including Free.

How to manage stakeholders in multi-stakeholder sales: A comprehensive guide

Max Barnes

23 Oct 26

How to manage stakeholders in multi-stakeholder sales: A comprehensive guide

Map the buying group, give each stakeholder what they need, record decisions in a Mutual Action Plan and help your buying group reach consensus faster.

trumpet Insights

Interactive content isn’t fluff, it’s your fastest path to faster deals

19 Oct 2026

Interactive content isn’t fluff, it’s your fastest path to faster deals

Why interactive content speeds up deals, what thousands of Pods reveal, and when you need a demo platform vs a Digital Sales Room.

What actually closes B2B deals in 2026: a data-backed sales cycle benchmark

09 Oct 2026

What actually closes B2B deals in 2026: a data-backed sales cycle benchmark

What predicts a B2B deal closing in 2026? Trumpet data on stakeholders, Mutual Action Plans, sharing, personalisation, content timing and engagement.

The definitive guide to buyer enablement in 2026: what it is, why it's rising, and how to do it well

14 Aug 2026

The definitive guide to buyer enablement in 2026: what it is, why it's rising, and how to do it well

The definitive reference for buyer enablement in 2026. Drawn from trumpet's analysis of over 1 million Digital Sales Rooms and practitioner insights from senior enablement leaders at Unit4, Zoopla, Cognism, and others.

Buyer Enablement

Digital Sales Room pricing compared: what you actually pay in 2026

28 Oct 2026

Digital Sales Room pricing compared: what you actually pay in 2026

Digital Sales Room pricing compared: list prices, free plans, what each tier includes and what a team of 5 pays per year in 2026.

Amy Davis

27 Oct 2026

Best Digital Sales Rooms (DSR) in 2026

The best Digital Sales Room software in 2026, compared: trumpet, GetAccept, DealHub, Highspot, Seismic, Dock and Aligned, and which suits your team.

Buyer Enablement vs. Sales Enablement: What's the Difference?

20 Oct 2026

Buyer Enablement vs. Sales Enablement: What's the Difference?

Buyer enablement helps buyers buy; sales enablement helps sellers sell. Users, problems, workflows and a side-by-side table for B2B Revenue Teams.

Guides

CRM integration for Digital Sales Rooms: what syncs and what to check

14 Oct 2026

CRM integration for Digital Sales Rooms: what syncs and what to check

Which CRMs trumpet's Digital Sales Room connects to, what syncs each way, and a checklist for judging any DSR CRM integration.

Mutual Action Plan Template for complex B2B deals

28 Sep 2026

Mutual Action Plan Template for complex B2B deals

A free Mutual Action Plan Template for complex B2B deals: 7 phases, buyer and seller owners and due dates, from discovery to implementation kick-off.

Creating Mutual Action Plans that actually work

01 Jul 2025

Creating Mutual Action Plans that actually work

Collaborate like a pro using a mutual action plan with your buyers to stay on the same page and achieve mutual success!

Industry Reports

The definitive guide to
Buyer Enablement

Learn how top-performing GTM teams are simplifying buying journeys, shortening sales cycles, and winning more deals.

Download the report

50+

tactics to close deals faster

60+

tools to make your tech stack ‘buyer-centric’

34

pages of insight-packed content

11

sales leaders on 2025 trends

Videos

29 Oct 2026

Structuring a winning demo

How to structure a winning sales demo around the buyer's top problems, and how to agree next steps with an owner and a date before the demo ends.

How to build collaborative and engaging Mutual Action Plans

08 Oct 2026

How to build collaborative and engaging Mutual Action Plans

How to get buyers to take part in a Mutual Action Plan: co-create it on a call, give them owned steps, keep it short and host it in the Pod.

How to equip your champion to sell internally

30 Sep 2026

How to equip your champion to sell internally

A checklist for your champion's internal selling kit: business case, ROI, exec video, security docs, Mutual Action Plan, pricing and FAQs, all in one Pod.

Marketing

Uniting Sales and Marketing: The Secret Ingredient for Business Success

Explore strategies, insights, and the secret ingredient that harmonizes these two vital departments for unparalleled growth and results.

Marketing

Surviving the summer slump and keep your sales sizzling

Lorna Wright

August 19, 2024

Surviving the summer slump and keep your sales sizzling

Ah, summer. The season of BBQs, beach holidays, and... slower sales. Clients and co-workers are away soaking up the sun, which often means a slower sales pace. This Good Sales Stuff newsletter includes some key tips to keep your momentum going.

Marketing

From "No way" to "OK!": Persuading your manager to get that must-have tech

Lorna Wright

July 25, 2024

From "No way" to "OK!": Persuading your manager to get that must-have tech

You've found this amazing software that’s going to make your work life easier but, how are you going to make a case for this piece of tech you need?

Marketing

Thought Leadership

What is an Intelligent GTM Layer and why revenue teams need one

23 Dec 2025

What is an Intelligent GTM Layer and why revenue teams need one

Modern revenue teams do not need another system of record. They need a connective layer that coordinates people, tools, and signals across the entire go to market motion.

What the future of revenue teams will look like in the next five years

22 Dec 2025

What the future of revenue teams will look like in the next five years

The revenue teams that win will not add more tools. They will work in flow, with shared context, coordinated action, and AI that supports human judgment.

What sales leaders need to know to win in 2026

15 Nov 2024

What sales leaders need to know to win in 2026

As we edge closer to 2026, the sales landscape continues to evolve at an accelerated pace. This evolution brings with it both significant challenges and opportunities. Sales leaders must adapt, leveraging new technologies and refined strategies to stay ahead of the competition.

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Customer Stories

How Personio increased win rates by 23% with trumpet

The Sales Soundcheck Podcast

July 30, 2026

How Personio increased win rates by 23% with trumpet

How Personio deployed trumpet as their GTM backbone across sales, CS, and account management, driving a 23% higher close rate, 57% higher deal value, and 40% Pod adoption across all opportunities.

How Brevo used trumpet's MCP server to prove marketing's impact on pipeline

How Brevo's Customer Marketing Director used trumpet's MCP server alongside Claude to build a marketing attribution system that connects Pod engagement, CRM outcomes, and content performance in one weekly view.

This is how Aptitude8 are managing enterprise sales cycles with trumpet

See how Aptitude8 manages complex deals with trumpet: One workspace, full visibility, smoother handoffs.

Customer Spotlight

The Sales Soundcheck Podcast

Insights from HubSpot’s Daphne Costa Lopes - Turning Customer Success into a Revenue Engine

Turning Customer Success into a Revenue Engine – with HubSpot’s Daphne Costa Lopes In our latest GTM Insider episode, Daphne Costa Lopes shares how blending digital enablement with high-touch strategy can scale engagement, reduce churn, and turn CS into a core growth driver.

‍Understanding Asynchronous selling in sales

The Sales Soundcheck Podcast

March 27, 2025

‍Understanding Asynchronous selling in sales

Catching up with Koen Stam, Head of Benelux at Personio to understand Asynchronous selling.

PLG vs PLS: Choosing the Right GTM Strategy for your company

GTM Insider Podcast

The Sales Soundcheck Podcast

June 27, 2024

PLG vs PLS: Choosing the Right GTM Strategy for your company

Explore product-led growth and sales with Sandy Mangat of Pocus on the GTM Insider Podcast. Learn how product specifics shape your strategy and how AI is revolutionizing the field.

Trumpet HQ

View All Trumpet HQs

Trumpet featured in WSJ Custom Content: How we turned community into pipeline

October 26, 2026

Trumpet featured in WSJ Custom Content: How we turned community into pipeline

Trumpet has been featured in a LinkedIn partnership with WSJ Custom Content, highlighting how we turned our founder-led community into a measurable growth chann

trumpet HQ

Introducing Accounts View: One home for every customer relationship